I led a strategic execution of a modern design evolution for Citizens Access. Through a efficiency focused resourcing and execution strategy, my team of designers and researchers delivered on a new vision for Citizens’ national digital bank.
Portfolio Categories: Strategy
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Salsify’s PXM platform allows manufacturers to manage their entire digital shelf of products across multiple channels. There are many types of analytics that customers follow when tracking their product’s health. Depending on the user’s role, some metrics are more important than others. After doing research, it became apparent that customers preferred control over how metrics were presented based on their roles.